Bardstown and Nelson County Reach $90.9 Million in Tourism Economic Impact
Continued growth positions Kentucky’s Bourbon Capital as a must-visit destination this summer and fall
BARDSTOWN, KY — Tourism in Bardstown and Nelson County surged again in 2024, generating a total economic impact of $90.9 million, according to newly released figures from the Kentucky Department of Tourism. This marks a steady climb from $80.9 million in 2022 and $71.5 million in 2021, underscoring the region’s growing appeal among travelers seeking unique, authentic Kentucky experiences.
Direct visitor spending reached $62.6 million in 2024, supporting 450 tourism-specific jobs and contributing to a broader workforce impact of 623 total jobs. Tourism-related labor income totaled $18.8 million, and the industry generated $6.9 million in state and local tax revenue.
“With consistent growth over the past three years, Bardstown has proven to be a powerful destination for both leisure travelers and bourbon lovers,” said Stacey Phelps, President of Bardstown-Nelson County Tourism. “As we enter our busiest seasons, it’s the perfect time to experience everything that’s made Bardstown a leader in Kentucky’s tourism landscape.”
Summer and fall in Bardstown offer back-to-back opportunities for immersive travel experiences. National Bourbon Week in June, the Stephen Foster Story outdoor musical, the Kentucky Bourbon Festival in September, and the Arts & Crafts Festival in October are just a few of the standout events that bring the town’s rich culture, history, and bourbon heritage to life.
“There’s never been a better time to plan your trip,” added Phelps. “Whether it’s your first visit or your fifteenth, Bardstown continues to offer something new—and unforgettable—every season.”
Plan Your Visit
From summer patio sips to fall bourbon trails, Bardstown is Kentucky’s must-see small town. Start planning your trip today at www.visitbardstown.com.